Gerard Santinelli speaking at the recent Vision Care Conference and the official transcript of his conversation with a local media outlet.
Jeaneth: Hi! We’re here now at the Santinelli International booth with Gerard Santinelli himself. Hi, how are you?
Gerard Santinelli: Good Morning Jeaneth, how are you?
Jeaneth: I’m wonderful.
Gerard Santinelli: Good
Jeaneth: So Gerard, tell me about your company?
Gerard Santinelli: Well, Santinelli International is a legacy in this industry, we’ve got over 40 years of experience focusing on the eye care practitioner, focusing on the finishing equipment and were just so excited and so happy to be here today and continuing that tradition that we’ve started 40 years ago.
Jeaneth: And you are a huge company, I mean you got this fantastic booth, take me back to the history, take me to the history of your company.
Gerard Santinelli: Our history is an exciting one.
Gerard Santinelli: My father, his uncle Arthur Lemay was a pioneer he was the inventor of the first automatic edger. My father worked for him and then he took that tradition to the next level and I’ve joined the organization 30 years ago and now hopefully my father and the rest of the organization we’re taking it to levels that we never imagined.
Jeaneth: Now, I understand you have a very special relationship with NIDEK Japan, can you tell me more about that?
Gerard Santinelli: Absolutely, were so proud and honored to have our relationship with NIDEK Japan. NIDEK Japan is the world’s largest manufacturer and R&D company in the ophthalmic field, both in the ophthalmic lasers, diagnostic equipment and of course, lens finishing equipment. This year is a very special year. This year we are celebrating our 20 years anniversary with NIDEK Japan, so its 20 years that the United States has been benefiting from the NIDEK quality equipment.
Jeaneth: Yes, so many different things going on, where do you exactly see yourself in the marketplace?
Gerard Santinelli: The maketplace is an interesting time. Its very dynamic, the independent ophthamologist and the independent eye care practitioners, they’re under tremendous pressure. They’ve managed health care, ah they’ve got the corporate chains, and there’s a lot of challenges that they have to deal with. Where we see ourselves, Jeaneth, is as the consultant for the eye care practitioner . We see ourselves not just providing the finest equipment and of course the best service but even before that on the front end given the ECP, the advise, the consultate of heads up, because of our years of experience, because of our heritage, we feel we’re uniquely positioned to take that leadership role with them and they look to us for that position.
Jeaneth: Gerard, hows the landscape of the marketplace changing?
Gerard Santinelli: You know, its a very interesting time Jeaneth. Right now, with managed care that I talked about there are some major changes happening out there particularly one of the largest managed care are company’s VSP for years did not permit nor reimburse the ophthalmologist to do their own inter office finishing. That’s changing, it’s a monumental change and its going to empower the ECP to be more competitive to offer more quality, control their delivery and inevitably be more profitable. So that’s very exciting for us because again, with our offerings and with our consultative advice we believe that we are in a perfect position to assist the ECP’s, to bridge that gap and to get into inter-office finishing and not only benefit from it from a insurance in a managed care perspective but of course for their private practice work as well, very important for them.
Jeaneth: Alright, what can the ECP’s look to you for that’s new and exciting?
Gerard Santinelli: Well that’s another great question. Amongst this fantastic equipment that we have throughout the array of our booth, this year we’re sporting two new pieces of our equipment and this morning we’re gonna introduce our newest machine, the ME 1200, this is our flagship model and we’re so excited to introduce this here as the US premiere introduction of the ME 1200.
Jeaneth: You mean that there’s an exciting new gadget for the ECP’s and award winning one?
Gerard Santinelli: Absolutely,! In fact last week Jeaneth, in Paris, France, this machine won the famous Silmo D’Or award for the newest in technology and its a very prestigious award and were exciting to roll off on the coattails of that award.
Jeaneth: Okay, very exciting times. Thank you so much.
Gerard Santinelli: Today also Jeaneth I’d like to introduce our product manager , Franco Aluigi. Franco has been with us over 23 years and he is one of the most experienced peeople in the industry, well regarded and I’d like to introduce him here this morning to talk a little bit more specifically about this new exciting piece of equipment.
Jeaneth: Okay, lets bring him in! So we’re here with Franco Aluigi, the product Manager that Gerard so highly praised, how are you Franco?
Franco: Very good, thank you Jeaneth.
Jeaneth: So let’s talk about this accomplishments of your new machine here, the Silmo D’Or award winner. What should they look for in the winner?
Franco: Well, in the winner they actually present this to some of the most innovative designs available on the market and this certainly the ME 1200 is such a product. It incorporates a myriad of highly engineered functions that allows the operator to actually design a very highly customizable bevel profile with very high quality.
Jeaneth: What unique quality it was you think in the ME 1200 that you know, won the award for it?
Franco: One such quality of the ME 1200 is the function of step beveling and it is capable of producing a step bevel for the high curved frames in a highly customizable bevel again so that we can actually put frames lenses into a very difficult high wrap frames. Jeaneth, I’d like to point out some of the additional feature of the ME 1200, the unit is actually the smallest, most compact feature rich unit in the market today. It comprises of step beveling as we mentioned before, also whole creation, grooving, drilling, design cut, all the features that would enable an operator to actually do again, highly customized and difficult lense design to put in any particular frame. And here’s a sample of a step bevel and you see what it does is it actually creates a step bevel enabling lens to put in a very high wrap frame.
Jeaneth: Franco and Gerard, this is such an exciting time for your company with this award winning machine and it sounds like you’re really progressive and you have a lot to offer the industry. Can you give just give us some last words?
Gerard Santinelli: Well Jeaneth, I wanna thank you and I wanna thank the audience for both your time and attention today. Moreover, we wanna reach out and thank all the ECP’s, the many labs that we’ve serviced for years and we look forward to servicing you for many more years to come. We have some very more exciting things coming in the future so we invite you to please stay tune and watch our company assist you as we grow together into 2011 and beyond.